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If you own a small business and you want to earn money from Google over and over again, you are basically referring to digital advertising. Unless, of course, you start working for Google in some way. Instead, you can tap into the power Google has in terms of being the most popular search engine. More specifically, you utilize Google Adwords to get your small business right at the front of relevant searches.

You cannot go wrong with digital advertising through Google if making money is your goal. This is especially true when your budget only allows you to do so much. So, when you spend money on marketing, you have to do it with confidence. But how exactly do you compete with bigger companies that dominate the market already? Well, the best solution in this situation comes in the form of digital advertising. And to learn more about the benefits of digital advertising for small businesses, all you have to do is keep reading.

Very Budget-Friendly

The great thing about digital advertising is that it requires a very small budget. In fact, you can literally base a campaign on what you have to spend. Depending on how big you want to go, small steps will almost seem too good to be true due to the low costs. But the point is you are going to get more bang for your buck compared to any other marketing platform. Keep this in mind when you plan your next campaign.

Significant Traffic And Exposure

It is a fact that millions of people spend hours on the internet every day. And the number keeps growing as more people gain online access. It is also worth noting that search engine platforms are the gateways between your business website/directory and all those users. In other words, if you want to tap into a large audience, it does not get much bigger than the internet.

Break The Borders

Think about it for a second. Using Google for your advertising means you break all the typical borders. In other words, it does not matter if you want to reach customers in another country, you can still easily afford it. And you can do it in record time. With this advertising platform at your disposal, there is no reason why you cannot earn money from Google over and over again.

Create More Targeted Campaigns

If you put in the effort and get to know your audience, you can easily gear the advertising campaign in the right direction. This means you focus on specific consumers with specific needs. Because there is a much better chance of a targeted audience clicking where you want them to.

Quick Changes With Immediate Effect

Nowhere else will you be able to make immediate changes to campaigns than through an online platform like Google. This is very helpful when you notice a small mistake at the last minute. Or, if you make use of real-time analytics, you can replace the ad altogether with something more effective.

Very Affordable

Finally, digital advertising is very affordable, especially when you compare it to other marketing channels. Keep this in mind when you have to create a marketing campaign on a very tight budget.

These are just some of the advantages you get when you decide to earn money from Google. And who knows, maybe there are other ways you can make money directly from Google? But if you already have a small business you want to get off the ground, use every opportunity you get. And Google should be at the top of your list.

If you do not have this of budget you could also try a search engine optimisation route where you try to rank a website naturally in Google search without using Google Ads or AdWords. A great source of SEO Cape Town information is this website which offers great online courses.

Facebook is home to millions of potential buyers and it’s important to tweak your ads to ensure the leads continue to pour in. If it is time to generate new customers, start with the best practices listed in this guide.

1) Broad vs. Specific Targeting

Targeting is an essential component of running Facebook ads. It’s important to have a clearly defined audience that is going to see the ads. Otherwise, it is impossible to generate good returns and it becomes difficult to continue pumping money into new ad sets. It’s recommended to understand what the target audience is all about before running new ads. This can ensure the ads do generate good results when they are put up.

2) Focus on the Objective

What is the objective when it comes to the ads?

There is nothing worse than having the wrong objective in relation to what the ads are supposed to do. For example, are the ads supposed to drive traffic to a company website? Are they supposed to generate sales on a sales page? These are important questions to inquire about and have in mind when it is time to create a brand-new campaign. Focus on setting the right objective as that will allow Facebook to put the ads in front of those who are willing to do what you want them to.

3) Budget Optimization is Important

How much money is going to be spent on the ads?

It’s important to set a budget and then make sure to send a certain amount on each ad type. This will provide new data to help optimize what you show to the target audience. Cut out the ones that don’t deliver results and continue with those that are gaining traction. This will lead to an improved conversion rate based on your objective.

4) Go Mobile-Friendly

Is the ad as mobile-friendly as it needs to be or is it missing something that will help bring in mobile traffic?

A lot of ads on Facebook don’t do a good job of this and that takes away from their efficiency. Take the time to make sure the ads work well on mobile devices and are put in front of mobile audiences. This is a must when it comes to generating better results.

5) Use Placement Optimization

Placement is a must when it comes to optimizing an ad. The goal is to ensure the ad is being put on various devices. Once you have new data incoming from the different ads, you can start to cut out the ones that don’t convert as easily.

6) The Copy Should Match Your Visual

Your copy should sync with what is being shown in the visual. If you are looking to go professional, it makes sense to have a professional visual. Balance is key when it comes to any ad on Facebook. Otherwise, the target audience will ignore what is being said to them.

7) Use One Call-to-Action Per Ad

A good call-to-action (CTA) is wonderful but it is possible to overdo things. You don’t want to inundate the audience with CTAs because that becomes cumbersome after a while.

Put in a single CTA and make sure it says what it needs to say.

Final Thoughts

These are the best practices to keep in mind when it comes to Facebook ads and ensuring they work out as intended. There is a lot to think about in a situation such as this and the best marketers are the ones who take the opportunity to leverage a platform’s potential with a strategic setup. Use these practices and know you are heading in the right direction.

Among the most notorious errors of WordPress is the White Screen of Death (WSoD). You may be one of the users who’ve came across this particular error at least one time as it could be due to several issues. Its name, WSoD suggests that whenever you attempt to access your website, all you can see is a plain white screen. This could happen on both – just a part of your website or the entire website including the admin dashboard, depending on the core cause.

You can find a lot of issues which result in the appearance of WSoD. Usually, when it happens one of the areas of your website will be broken or incomplete in some manner. Themes and plugins which contain incorrect code or create a conflict with a few other part of the site are the primary causes. One more reason for white screen to appear could be not enough memory or your hosting server problems.

What Causes the White Screen of Death?

In summary, the WSoD is a totally blank screen which greets you whenever you try to access your website. Although there are lots of possible causes, you’ll typically discover the issue is right down to one of the following three:

• Incompatibility in between your theme and a plugin (or plugins), or in between plugins.
• A badly coded plugin or theme.
• A low memory limit fixed by your hosting company (mainly observed in shared hosting environments).

Based mostly on these reasons, you can begin to create a plan of attack for coping with the WSoD.

Steps to Fix the White Screen of Death in Your WordPress Website

WSoD shows a plain blank page that could be hard to determine the main cause. However, if you are using the below methods, it is possible to fix the error swiftly and effortlessly. The methods that will be mentioned below are basically the most common solution to the principal issues:

Test Your Plugins

Do you recall the activity you carried out in your website lately, just before it going blank? You may have recently activated, altered, or updated any plugin. Plugins are often the major reason responsible for the WSoD error, thus if you have done changes to one recently, you need to instantly deactivate it. In the event after reloading your website, things are normal again, you’ve identified the cause of the problem. The following step would be to get in touch with the plugin’s developer, or log a ticket on its support forum for more assistance.

Take a Look at Your Theme

The same with your plugins, themes can also include outdated or incorrect code. There could be themes that are incorrectly coded, or create a conflict with one or two of the plugins. The issue also might be with installing or updating the theme which has left it unfinished. And finally, if you’ve done changes to the theme’s functions.php file, it could also result in an error.

Check Your Memory Limit

The WordPress hosting provider will assign a particular amount of memory into your installed plugins, or for files which execute scripts (like JavaScript), to be able to run correctly. In case this is fixed too low, it can possibly result in WSoD.

Make Use of the WordPress Debug Mode

In case you haven’t discovered the solution yet, you need to play differently then. You have to make use of the WordPress debug mode. WordPress’ debug mode is similar to a powerful telescope, helping you to refine on precisely what is wrong with your site.

In the event that you’re still encountering the WSoD right after performing all these steps, apart from clearing your browser’s cache, you might need to bite the bullet and speak to your hosting service provider for support.

1- Page speed is often confused with “site speed,” that’s in fact the page speed for any sample of page views on a website. Page speed could be referred to either in “page load time” (the time it requires to completely show the content on a particular page) or “time to first byte” (just how long it will take for your browser to get the first byte of information coming from the web server).

You could look at your page speed using Google’s PageSpeed Insights. It is easy to access PageSpeed Insights at https://developers.google.com/speed/pagespeed/insights/. You could enter the URL there and after a few seconds the tool will return a page with some results regarding your website’s performance. Towards the top, you will see a general score, that is an average of numerous factors.

SEO Best Practices

Google uses its algorithm to rank pages. And research has revealed that Google may be particularly calculating time to first byte as when it points to page speed. Additionally, a slow page speed implies that search engines could crawl less pages utilizing their allocated crawl budget, and this can adversely affect the indexation.

Here are a few of the numerous ways to boost your page speed:

Enable Compression

Make use of Gzip, a software application for file compression, to minimize the size of your CSS, HTML, and JavaScript files which are bigger than 150 bytes. Don’t use gzip in image files. Rather, compress these on a program such as Photoshop in which you could maintain control on the quality of the picture.

Minify CSS, JavaScript, and HTML

Simply by optimizing the code (such as eliminating spaces, commas, as well as other needless characters), you could significantly boost your page speed. Additionally eliminate code comments, formatting, as well as unwanted code. Google suggests making use of CSSNano and UglifyJS.

Minimize Redirects

Every time a page redirects to a different page, your guest encounters more time awaiting the HTTP request-response cycle to finish. For instance, when your mobile redirect pattern appears like this: “example.com -> www.example.com -> m.example.com -> m.example.com/home,” every one of these 2 extra redirects can make your page load slower.

Eliminate Render-blocking JavaScript

Browsers need to develop a DOM tree by simply parsing HTML just before they could render a page. In case your browser runs into a script throughout this process, it must stop and execute it just before it could continue. Google advises preventing and reducing the usage of blocking JavaScript.

Leverage Browser Caching

Browsers cache plenty of information (images, stylesheets, JavaScript files, and a lot more) in order that whenever a visitor returns to your website, the browser doesn’t need to reload the whole page. Make use of a tool such as YSlow to determine if you have already an expiration date fixed for your cache. Then set the “expires” header based on how long you desire that data to be cached. Most of the time, except if your website design alters regularly, a year is a sensible period of time. Google has more details regarding leveraging caching here.

Boost Server Response Time

Your server response time is influenced by the quantity of traffic you get, the resources every page utilizes, the software your server utilizes, as well as the hosting solution you employ. To boost your server response time, search for performance bottlenecks such as slow database queries, slow routing, or perhaps a lack of sufficient storage and resolve them. The perfect server response time is less than 200ms.

Utilize a Content Distribution Network

Content distribution networks (CDNs), also known as content delivery networks, are networks of web servers which are utilized to distribute the load of delivering information. Basically, duplicates of your website are kept at multiple, geographically varied data centers in order that users have quicker and much more reliable access to your website.

Optimize Pictures

Make sure that your pictures aren’t any bigger than they should be, that they’re in the correct file format (PNGs are usually better for graphics with less than sixteen colors while JPEGs are usually better for pictures) and they are compressed for the web.

Click through rate (CTR) is one of the most popular metrics for digital marketing ad campaigns. And for good reason! The average click through rate tells you how many people are clicking on your ads compared the total number of people who see it.

Your CTR gives you an idea at how effective your online ads are at not only getting the attention of your audience but influencing them to act. Of course, no one strives to be average. Most small businesses want to aim for an above average click through rate so that they can maximize their digital marketing ad spend. The key to increasing the CTRs for your paid online advertising is finding out what works for your brand and your target audience.

Now, let’s talk about how to make average click through rate even better. Use the tips below to improve your click through rates across your paid ad campaigns.

1. Get to know your audience.

Every business wants to increase their traffic, especially on paid ad campaigns. However, you need to make sure that the traffic you’re getting from your Google Ads campaigns is also the right traffic. That’s why it’s vital that you understand your audience before you start developing paid ad campaigns.

In addition to knowing who your audience is (age, gender, location, and other demographic information), you should also get to know how you can reach out to them. What types of sites do they visit? What do they search for in Google? This type of information will help you when considering what types of keywords to use or sites to target.

You’ll also need to consider how they would describe the types of services or products they are looking for. Once you can identify some of the language and lingo that your target audience uses to look for your products or services online, you can start to develop advertising copy that matches the language that your potential customers are already using to find your brand.

If you want a qualified lead to come back to your site, your ad has to give them a reason to want to click!

2. Be specific with your keywords.

Keywords are one of the most important aspects of your Google Ads campaigns. Though your ad copy does need to be well-written and compelling, it doesn’t matter without the right keywords.

Keywords help ensure that your business is reaching the right audience with your paid ads, which allows you to improve performance and get the most for your ad spend.

The key to using the right keywords is being very specific. Broad keywords will bring you a large, more generalized audience.

3. Make sure your ad copy is compelling.

Unless someone is clicking accidentally, there’s a good chance that an individual is clicking on your ad because they find the ad copy compelling and relevant. Nearly every ad that boasts a high average click through rate excels in speaking to the audience in a way that they understand. Additionally, it provides some kind of value for the person looking at the ad.

It can be difficult to know at first how effective your ad copy is without anything to compare it to.

However, if you find you’re experiencing a lower CTR than expected, revising your advertising copy is a good place to start in improving performance. Look carefully at your headline to make sure that it is relevant and interesting to your audience.

4. Use ad extensions to increase visibility.

The ad extension options in Google Ads are a great way to increase your visibility on the search engine and encourage more clicks. Google wants your business to succeed with its ad platform. Which is why they offer ad extensions as a way for you to increase your CTRs and drive more traffic to your site.

Data from both Google and third-party sites have shown that these ad extensions consistently help businesses experience better ad performance overall by giving ads greater visibility and prominence on the search engine results page.

Remember, the key to getting the most out of ad extensions is making sure the extensions you use align with your ad goals. For instance, if you want to get customers to convert on your website, you might use the sitelink or callout extensions rather than the call or message extensions.

5. Include the keyword you’re bidding on in your ad URL.

Adding the keyword that you’re bidding on to the URL in your ad is an effective way to help build trust with those who see your ads. By putting the keyword in the URL, you’re letting readers know that your ad, and the page that your ad leads to, is relevant to the search that they have just conducted.

When the searchers see the keyword in the URL, they can take comfort in knowing that the ad will give them what they’re looking for.

Research has shown that using the keyword in the URL of the paid search engine ad leads to a higher average click through rate for campaigns than leaving it out.

The more trust you’re able to build with your audience, the more likely they will be to click on your ad and look at what you’re offering. The best part is that this simple tactic can be used to start generating more clicks in just a few seconds.

6. Add a strong call-to-action (CTA).

Though it may seem simple, a strong call to action in your ad copy can work wonders for your CTR. Once someone views your ad, they want to know what the next step is. By telling them clearly what they should do, you are guiding them on the path to conversion.

In fact, according to the Kissmetrics, a strong CTA helps you capitalize on an individual’s curiosity by giving them a reason to click.

Google also recommends using a strong call-to-action in the ad copy as it gives search engine users another reason to click. Google recommends telling people directly what action you want them to take.

7. Test, test, test!

Finding out what works to help boost your average click through rate on paid ads is no easy task. That’s why it’s vital for brands to test out different things to see what provides the best performance. A/B testing will help you isolate which elements of your paid ads are working best so that you can then re-create these elements in future ad campaigns for best results.

In addition to testing the headline and copy, you can also go one step further to really test out the finer details. Try including the price or a quantifiable discount in the ad. Test out different types of punctuation. Try different CTAs and see which has the best reaction.

In the end, if you want to perform better than the average click through rate, you’ve got to do some work on your end to find out which tactics work best for your business. Since PPC ads use some of your budget every time someone clicks on your ad, it’s important that you focus on not only boosting your CTR but bringing in the right kind of clicks.