Category: Social Media Marketing

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 Facebook is home to millions of potential buyers and it’s important to tweak your ads to ensure the leads continue to pour in. If it is time to generate new customers, start with the best practices listed in this guide.

1) Broad vs. Specific Targeting

Targeting is an essential component of running Facebook ads. It’s important to have a clearly defined audience that is going to see the ads. Otherwise, it is impossible to generate good returns and it becomes difficult to continue pumping money into new ad sets. It’s recommended to understand what the target audience is all about before running new ads. This can ensure the ads do generate good results when they are put up.

2) Focus on the Objective

What is the objective when it comes to the ads?

There is nothing worse than having the wrong objective in relation to what the ads are supposed to do. For example, are the ads supposed to drive traffic to a company website? Are they supposed to generate sales on a sales page? These are important questions to inquire about and have in mind when it is time to create a brand-new campaign. Focus on setting the right objective as that will allow Facebook to put the ads in front of those who are willing to do what you want them to.

3) Budget Optimization is Important

How much money is going to be spent on the ads?

It’s important to set a budget and then make sure to send a certain amount on each ad type. This will provide new data to help optimize what you show to the target audience. Cut out the ones that don’t deliver results and continue with those that are gaining traction. This will lead to an improved conversion rate based on your objective.

4) Go Mobile-Friendly

Is the ad as mobile-friendly as it needs to be or is it missing something that will help bring in mobile traffic?

A lot of ads on Facebook don’t do a good job of this and that takes away from their efficiency. Take the time to make sure the ads work well on mobile devices and are put in front of mobile audiences. This is a must when it comes to generating better results.

5) Use Placement Optimization

Placement is a must when it comes to optimizing an ad. The goal is to ensure the ad is being put on various devices. Once you have new data incoming from the different ads, you can start to cut out the ones that don’t convert as easily.

6) The Copy Should Match Your Visual

Your copy should sync with what is being shown in the visual. If you are looking to go professional, it makes sense to have a professional visual. Balance is key when it comes to any ad on Facebook. Otherwise, the target audience will ignore what is being said to them.

7) Use One Call-to-Action Per Ad

A good call-to-action (CTA) is wonderful but it is possible to overdo things. You don’t want to inundate the audience with CTAs because that becomes cumbersome after a while.

Put in a single CTA and make sure it says what it needs to say.

Final Thoughts

These are the best practices to keep in mind when it comes to Facebook ads and ensuring they work out as intended. There is a lot to think about in a situation such as this and the best marketers are the ones who take the opportunity to leverage a platform’s potential with a strategic setup. Use these practices and know you are heading in the right direction.

Instagram Vs Pinterest: Which Is Better For Your Business?

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Social media can be an effective tool for anyone that’s trying to market their business. With that said, it’s likely that you have a limited amount of time to spend on social media. You may want to make sure you’re focusing your attention in the right areas. If you’re looking at Instagram vs. Pinterest, and you’re trying to decide which one is best for your business, these are a few questions you’ll want to ask yourself.

Where Are Your Customers?

Above all else, you’ll want to make sure your social media presence is visible to your customers. If your customers tend to be active on Instagram, then you’ll naturally want to focus all of your attention there. If you find that your customers are more likely to be using Pinterest, you’ll want to spend lots of time on that platform.

Your time is valuable, and you should look at the time you spend on social media as an investment. You won’t be getting much out of your investment if you don’t spend your time focusing on places where your customers are. If you don’t know much about the social media platforms that your customers use, you may want to do some research on your target demographic.

Are You Taking Advantage Of Social Media Tools?

Even though you have a limited amount of time to spend on social media, you may not have to decide between Pinterest and Instagram. There are a number of tools that allow you to manage all of your social media profiles from one place. If you use the right tools, you might have enough time for both Pinterest and Instagram.

If you’re already using tools, and you simply don’t have enough time to stay active on multiple platforms, then you’ll want to weigh the pros of Instagram against the perks of Pinterest. However, if you’re not using tools, then you might be able to devote time to both platforms.

How Will You Use These Platforms?

Pinterest and Instagram are used in very different ways. Pinterest allows people to “pin” links and images that they want to save; it’s essentially a virtual scrapbook. Instagram is a social media platform that revolves around sharing photos. It’s a great place to share photos and video content with an audience.

Typically, businesses that use Pinterest pin helpful articles they’ve written as well as links to the products that they sell. Companies may also choose to place ads on Pinterest. On Instagram, companies often showcase pictures of current products and future products with their customers. Instagram can also be an effective tool if you’re trying to build a brand identity.

Where Else Do You Have A Social Media Presence?

When you’re building a social media presence, you shouldn’t focus all of your attention on either Instagram or Pinterest. You should be active on at least one of these platforms, but you’ll want to spend time on other social media platforms as well. It’s particularly important to have a presence on Facebook. Facebook Messenger makes it easier for potential customers to contact you.

If you already have a strong presence on a platform like Snapchat, then you might not find Instagram to be worthwhile. However, if you’re not sharing images on any social media platforms, you may find that an Instagram presence is important.

Both Instagram and Pinterest are incredibly popular platforms, which is why you should consider using both of these platforms for your business. If you only have time for one of these platforms, you’ll want to learn more about both options so that you can make a choice that benefits your business.

Top 7 Facebook Ads Best Practices You Need to Implement

No comments

 Facebook is home to millions of potential buyers and it’s important to tweak your ads to ensure the leads continue to pour in. If it is time to generate new customers, start with the best practices listed in this guide.

1) Broad vs. Specific Targeting

Targeting is an essential component of running Facebook ads. It’s important to have a clearly defined audience that is going to see the ads. Otherwise, it is impossible to generate good returns and it becomes difficult to continue pumping money into new ad sets. It’s recommended to understand what the target audience is all about before running new ads. This can ensure the ads do generate good results when they are put up.

2) Focus on the Objective

What is the objective when it comes to the ads?

There is nothing worse than having the wrong objective in relation to what the ads are supposed to do. For example, are the ads supposed to drive traffic to a company website? Are they supposed to generate sales on a sales page? These are important questions to inquire about and have in mind when it is time to create a brand-new campaign. Focus on setting the right objective as that will allow Facebook to put the ads in front of those who are willing to do what you want them to.

3) Budget Optimization is Important

How much money is going to be spent on the ads?

It’s important to set a budget and then make sure to send a certain amount on each ad type. This will provide new data to help optimize what you show to the target audience. Cut out the ones that don’t deliver results and continue with those that are gaining traction. This will lead to an improved conversion rate based on your objective.

4) Go Mobile-Friendly

Is the ad as mobile-friendly as it needs to be or is it missing something that will help bring in mobile traffic?

A lot of ads on Facebook don’t do a good job of this and that takes away from their efficiency. Take the time to make sure the ads work well on mobile devices and are put in front of mobile audiences. This is a must when it comes to generating better results.

5) Use Placement Optimization

Placement is a must when it comes to optimizing an ad. The goal is to ensure the ad is being put on various devices. Once you have new data incoming from the different ads, you can start to cut out the ones that don’t convert as easily.

6) The Copy Should Match Your Visual

Your copy should sync with what is being shown in the visual. If you are looking to go professional, it makes sense to have a professional visual. Balance is key when it comes to any ad on Facebook. Otherwise, the target audience will ignore what is being said to them.

7) Use One Call-to-Action Per Ad

A good call-to-action (CTA) is wonderful but it is possible to overdo things. You don’t want to inundate the audience with CTAs because that becomes cumbersome after a while.

Put in a single CTA and make sure it says what it needs to say.

Final Thoughts

These are the best practices to keep in mind when it comes to Facebook ads and ensuring they work out as intended. There is a lot to think about in a situation such as this and the best marketers are the ones who take the opportunity to leverage a platform’s potential with a strategic setup. Use these practices and know you are heading in the right direction.